Monday Morning Media Minute

The Monday Morning Media Minute is now a blog. What does that mean? I’m not sure yet. We’ll find out together.

MMMM debuted January 1, 2001, as a weekly e-mail tip you can read in a minute or so. I wrote MMMM for four years, took a couple years off while I returned to the world of corporate PR, then resumed writing it at the beginning of 2007. Now in its sixth year, MMMM will continue as a weekly e-mail for those who want to receive it that way — at least for now. But it’ll also appear here, with an open invitation for you to join the conversation.

I’ve also created a second blog, Jerry’s Two Cents’ Worth. How will it differ from MMMM? Don’t know the answer to that yet, either. We’ll find that out together, too. One difference to begin is that I’ll update Jerry’s Two Cents’ Worth more than once a week. I see it as an opportunity to serve up my thoughts — and, I hope, yours — on PR topics as they pop up in the news. And I won’t be distributing it by e-mail. But you can set up an RSS feed, if you like, to keep tabs of new postings. Or check back regularly to see what’s brewing.

Happy New Year. And welcome to the MMMM blog.

O-O. Barack Obama got the mother of all endorsements over the weekend when Oprah showed up in Iowa, South Carolina and New Hampshire to campaign with her favorite presidential candidate.

Oprah announced her support for Obama some time ago, of course. But her appearance at her first campaign events still drew huge crowds and media coverage.

Most of us don’t have friends of Oprah’s stature we can call for support in telling whatever story we’re pitching to reporters. But it still helps to have friends. And there are times when they can tell your story better than you can – especially if they don’t have as much at stake as you do. It’s a matter of credibility.

Okay, you already know that. But are you doing it? When’s the last time you used third-party advocates to help tell your story?

That’s my two cents’ worth. What’s yours?