Do You Have an Agenda for 2010?
By Jerry Brown, APR
www.pr-impact.com
Happy New Year. Do you have an agenda for 2010? Do you know what your story is for the next 12 months — and what you want to happen during that time as a result of telling it? If not, I encourage you to stop what you’re doing and develop one.
Something to keep in mind as you do: Nothing is permanent, good or bad.
If you’re starting from a position of strength, don’t assume you’ll stay there just because of where you are today. Remember PanAm, MCI, Burger Chef, Compaq, RCA, Lionel, Pullman, Montgomery Ward? At one time all of these companies were national icons, leaders in their respective industries. Today, they’re all defunct. There was a time when just about every boy in America, including me, wanted a Lionel train. Burger Chef once was second only to McDonald’s in the fast food industry. America shopped at “Monkey” Ward’s, Sears and J.C. Penney. And Pullman was synonymous with sleeping cars on passenger trains. Those days are gone forever.
Who would have predicted in the year 2000, just 10 years ago, that Google, Facebook and Twitter would be major forces in our lives? Or that we’d be buying cars from Korea while American car companies teetered on the brink of possible extinction?
If you’re beginning the year from a position of strength, how will you tell your story this year to help your company stay there? If you’re just starting out or if you suffered setbacks that mean you’re starting the year weaker than you were a year ago, how will you tell your story to start 2011 in a stronger position than you’re in today?
That’s my two cents’ worth. What’s yours?
Tags: jerry brown, media minute, monday morning media minute, public relations