Why?
Monday, January 11th, 2010By Jerry Brown, APR
www.pr-impact.com
The big political news here in Colorado last week was Gov. Bill Ritter’s surprise decision to drop his bid for re-election.
Ritter said he was dropping out of the race to make his family a bigger priority. I’m willing to take him at his word for now even though the pundits and others will be speculating for quite a while about Ritter’s motivation.
Politics aside, there’s an important question underlying Ritter’s decision: Why?
Ritter asked himself why he was running and whether it was worth it. I’m an advocate of asking why any time you embark on a campaign to tell your story. Why do you want to issue this news release? Why do you want to talk to this reporter? What do you want to happen as a result of telling your story?
I know this sounds obvious. But I frequently find clients and others haven’t asked that question.
Your answer to that question may not be as dramatic as Ritter’s. But it’s worth asking every time you set out to tell your story.
That’s my two cents’ worth. What’s yours?