Too Good to Emulate
Sunday, October 5th, 2008Rosanne Gain of Colorado Springs sent me a link to a blog entry last week encouraging speakers not to emulate Barack Obama. Not because he’s a bad speaker. But because he’s good enough to get away with things the rest of us shouldn’t do.
“If Barack Obama is indeed elected President, he will turn out to be one of the most articulate Presidents ever,” says Blogger Jon Greer.
But, Greer notes: “Since he’s so articulate, he can get away with things other speakers can’t and shouldn’t try.”
That’s good advice when it comes to working with reporters, too. Some people are better at pitching stories and doing interviews than others. If you have a choice, pick the person who will do the best job of telling your story. Sometimes that’s the CEO or the executive in charge of whatever your story is about. But not always.
That’s my two cents’ worth. What’s yours?
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